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News Release

Fly Around Your City With Yell's 3D Maps

15Jun2010

Agency Contact

Andy Nash:
andyn@launchgroup.co.uk
020 7758 3910

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Bull Ring Birmingham Bull Ring Birmingham
 
St Pauls London St Pauls London
 
Old Trafford Manchester Old Trafford Manchester
 

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Core Facts

Amazing three dimensional maps that enable users to fly around their city like a superhero, have been launched by Yell.com.

In a UK-first, the photo-realistic 3D maps were created from actual film footage shot from light aeroplanes using sophisticated aerospace technology, which is then merged with other film taken from ground level.

They can be used for free on the Yell.com website, which is the online version of the Yellow Pages directory.

Said Matthew Bottomley, who heads up innovations at Yell.com: "If Superman needed a plumber in Paddington in a hurry, he could now plan his flight on Yell.com.

"It's a fascinating opportunity to view your city from a different angle - as well as a brilliant new way to see exactly where you're going, before you leave home or the office.

"We all know that ordinary maps tell only part of the story.  You can be right around the corner from the shop or restaurant you're trying to find, and not realise it's just over the nearest rooftop.  Now you can actually look down and around from every angle from that very rooftop.

"It's all part of Yell's mission to perfectly match up local businesses with their local customers, so everyone gets just what they need."  

So far, Yell has created 3D maps of Birmingham, Leeds, London and Manchester.  More regions will get the 3D treatment as the concept rolls out around the country.

Have a fly at http://www.yell.com/map/london-3d.html 

Quotes

Said Yell’s Matthew Bottomley:

"If Superman needed a plumber in Paddington in a hurry, he could now plan his flight on Yell.com.

"It's a fascinating opportunity to view your city from a different angle - as well as a brilliant new way to see exactly where you're going, before you leave home or the office.

"We all know that ordinary maps tell only part of the story.  You can be right around the corner from the shop or restaurant you're trying to find, and not realise it's just over the nearest rooftop.  Now you can actually look down and around from every angle from that very rooftop.

"It's all part of Yell's mission to perfectly match up local businesses with their local customers, so everyone gets just what they need."  

Boilerplate Statements

Launched in 1996, Yell.com is the UK's local business search engine and a major online advertising medium for small and medium sized enterprises.

Yell.com provides consumers with a direct and effective route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Consumers can review relevant search results and quickly determine the right business for their needs based on detailed advertiser information and rich, vertical content to better help them make a decision.

Yell.com's up to date, comprehensive and trusted database of over two million UK business listings including 208,000 searchable advertisers (December 2009) can be accessed via the web site (http://www.yell.com/), through web browsers on all mobile phones and a downloadable application available on a wide range of mobile devices.

Yell.com also provides sophisticated, zoom-enabled maps to help consumers locate its SME advertisers, and provides other features such as walking and driving directions, closest car parks and street views.

Yell.com is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell's principal brands include: in the UK, Yellow Pages,Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.

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