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News Release

Yell.com Makes Its Own Local Business Mapping Service

12Jan2010

Agency Contact

Abi Cocker or Dan Keene
Launch Group
020 7758 3900
yell@launchgroup.co.uk

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Yell.com Business Search Yell.com Business Search
 
Yell.com Maps Route Yell.com Maps Route
 
Yell.com Maps Route and Local Information Yell.com Maps Route and Local Information
 

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  Yell.com Logo

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Core Facts

Yell, the search directory business, is introducing a bespoke local business mapping solution on its Yell.com service.

Yell.com Maps has been developed in partnership with Paris-based specialist provider Tridoo, which already provides mapping for Yell’s mobile phone services.

The overhaul is the first in a series of major enhancements designed to make Yell.com the online destination of choice for consumers searching for local businesses.

Matthew Bottomley, Director of New Media Product Marketing at Yell, said: “It needs to be as natural for people to find a local business through Yell Maps as it is with the Yellow Pages directory.”

Yell.com Maps, which is in beta, is part of Yell’s ongoing development of new technologies to ensure it is the best provider of quality business leads for local businesses. Key features and benefits over the previous mapping service include:

  • Ability to search within the map for local businesses and services
  • Faster response and better geo-coding for increased accuracy
  • Consistent experience across web and mobile
  • Quarterly updates to keep information as accurate as possible
  • Brand new design with bespoke colour-scheme and bigger, clearer maps

Djamila Fernana-Ritchie leads Yell’s mapping team. She said: “This is the first of a number of planned releases designed to make Yell Maps the premier mapping solution for local business search in the UK. 

“Yell’s comprehensive and trusted data displayed on a crystal clear and intuitive new mapping platform is a huge step forward for us and our advertisers.”

The partnership with Paris-based Tridoo has been a cultural and technical shift for Yell. Djamila said: “It is a relatively small specialist company which has spent the last 10 years at the forefront of mapping and geo-spatial development.

“Yell.com Maps is the culmination of all that knowledge, in one platform.”

Quotes

  • "It needs to be as natural for people to find a local business through Yell Maps as it is with the Yellow Pages directory." - Matthew Bottomley, Director of New Media Product Marketing at Yell.

  • "This is the first of a number of planned releases designed to make Yell Maps the premier mapping solution for local business search in the UK. Yell's comprehensive and trusted data displayed on a crystal clear and intuitive new mapping platform is a huge step forward for us and our advertisers." - Djamila Fernana-Ritchie, Yell mapping team.

  • "It is a relatively small specialist company which has spent the last 10 years at the forefront of mapping and geo-spatial development. Yell.com Maps is the culmination of all that knowledge, in one platform." - Djamila Fernana-Ritchie, Yell mapping team.

Boilerplate Statements

Launched in 1996, Yell.com is the UK’s local business search engine and a major online advertising medium for small and medium sized businesses. Yell.com provides consumers with a direct and effective route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Consumers can review relevant search results and quickly determine the right business for their needs based on detailed advertiser information and rich, vertical content to better help them make a decision.

Yell.com’s up to date, comprehensive and trusted database of over two million UK business listings (including more than 200,000 searchable advertisers) can be accessed via the web site (Yell.com), through web browsers on all mobile phones and a downloadable application available on a wide range of mobile devices including the Apple iPhone. Yell.com also provides sophisticated, zoom-enabled maps to help consumers locate local businesses, and provides other features such as walking and driving directions, closest car parks and aerial views.

Yell.com is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and  Yellowbook.com; and in Spain, Paginas Amarillas and  PaginasAmarillas.es. All these brands are trademarks.

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